The Jaipur Rugs Story: From Royal Weaves to Global Dreams in Jairpur, Rajasthan

This research explores ways in which Jaipur Rugs, a worldwide social business, transforms women artisans’ jobs, identities, and prominence in the Jaipur hand-knotted rug sector The research highlights how Jaipur Rugs’ doorstep entrepreneurship model and related programs such as Manchaha, Freedom Manchaha, Happiness Project, Bunar Sakhi have increased women's ability to earn money through entrepreneurship or craft-making, validated their identity as artisans, and amplified their voice in the public domain.