Lives Entangled in Sport: The Socioeconomic Impacts of Sevens Football in Malappuram, Kerala

Malappuram, the most populous district in the state of Kerala, is regarded by many as one of the football capitals of India. The region shares a unique passion and love for football in any form, but it is distinct in its love for Sevens football - a seven-a-side, fast-paced and more aggressive form of football than the traditional sport. The report emphasises the interconnectedness across various sections of the cultural landscape and ecosystem related to Sevens, including gender and inclusivity, family and identity, the economic ecosystem, fan culture and viewership.