Bhaktī, Kalā, Paramparā: A Deep Map of the Pichwai Paintings of Nathdwara, Rajasthan in the 21st Century

This study examines the artistic, cultural, and socioeconomic factors that influence the Pichwai paintings of Nathdwara, Rajasthan, through the perspectives of various stakeholders Pichwai, a traditional art form that is dedicated to Shrinathji, holds a deep religious, social and cultural significance. The research approach traces the intersections of tradition, commerce, and cultural progression and gives insights on the forces shaping Pichwais in the 21st century.