Behind the Big Day: The Grit, Glamour, and Grind of Wedding Planning in Bangalore, Karnataka

The Indian wedding industry, a fusion of tradition and modernity, has undergone a significant transformation over the past few decades. Once managed entirely by families and personal networks, weddings in India have become large-scale, professionally organized events due to globalization, economic growth and prosperity, and increased exposure to cinematic and international influences. A key focus of this study is the entrepreneurial opportunities within the wedding planning industry, particularly for women.The reseach explore how wedding planners manage logistical, financial, and cultural complexities while catering to an increasingly diverse clientele