Bazaar Bharelo Amdavad: Trade Traditions and Transformation of the Street Markets of Ahmedabad, Gujarat

The markets of Ahmedabad represent a paradigm of traditional trade that struggles to survive amid rapid modernisation. The research identified that social media marketing was not involved due to lack of knowledge. By bridging the gap between tradition and modernization, policymakers and businesses can create solutions that ensure these markets thrive in a changing urban economy.